FIFA World Cup Trophy Tour by Coca-Cola now is taking the spotlight on its most recent stop of the worldwide adventure Mexico, making a great impact in this city obviously. After tour to Venezuela and Guatemala, the Trophy sported in Monterrey, Mexico on 6 February early where hundreds of thousands of local residents embraced the event with a warm welcome.
Having greeting the FIFA World Cup™ 14 times, Mexico this time made itself to be the 15th with the 2014 FIFA World Cup Brazil™ landing. As a football hotbed, the city plays a significant role in promoting and developing FIFA’s football, with the game keeping popular since the hosting of 2011 FIFA U17 World Cup. Additionally, as for the 87-year-old Coca-Cola who has been working to bring people funs through music and physical activities, Mexico is a key focus.
According to incomplete statistics, Coca-Cola every year supports about 4,500 community events in Mexico to make a positive difference on people’s lives physically and emotionally. In fact, the major part of these annual events is related to Coca-Cola Cup (Copa Coca-Cola), which has become the greatest inter-schools tournament there. Since launched 16 years ago, more than 1 million young fans have followed and enjoyed the tournament encouraging values of healthy living, fair play and teamwork in a large scale.
The FIFA World Cup Trophy Tour by Coca-Cola would move to the south of Mexico City for a fun fan experience at Campo Marte, after two-day visit in Monterrey. There, Coca-Cola will launch a fundraising dinner, which is focused on raising funds and awareness for the development of improved sports facilities for local Mexican communities, at the Azteca Stadium, together with some activities for publics and an exclusive viewing of FIFA World Cup Trophy aiming to special guests. The Coca-Cola Foundation has also pledged to double the funds raised during the evening.
Throughout the six-day visit, approximately 62,000 people are expected to see the Trophy, including Enrique Pena Nieto, President of Mexico, who will welcome the tour in his official residence on Tuesday.